8 Online Tools to Boost Your Ranking on Google Search

Showing up at the top of Google Search’s results is all that you and everybody on the digital world want. It ensures more traffic and conversions to any website and blog, as a consequence, like a dream coming true.

But the online competition is getting more and more fierce, as you know. And Google is also constantly improving their algorithm so to ensure that nobody tries to play the game and that only valuable content appears on Search’s first page.
Girl and Boy Working on Laptop Images
If you are facing this situation, you should make the most of any online tool that can help you to boost your ranking on Google Search.
Unfortunately, there are so many of them out there that nothing better than a curated list of the best solutions available so you can get started and move up your blog or website on the most popular search engine.

Yoast SEO

Yoast SEO is a plugin for WordPress that will give you full control of your SEO tools to each post you write. If you happen that be using a template or theme that doesn’t allow to create a title tag or meta description, for instance, you will be able to do it with it.

Plus, Yoast will give you insights about how relevant are the elements you added so far, by analysing the post or page in real time. This plugin is available for free, and you get extra resources buying the premium version.

Google Analytics

Google Analytics is a free and powerful tool offered by Google. And, hopefully, you are exploring all its potentialities.

With it, you can see where your traffic is coming from, so you can Geo-localise your content; discover what people are searching on your website; and find out which content is the most valuable. You will also know if it is time for you to improve your website or blog to mobile devices (but, actually, you should do it anyway). And these are just a few things that you get from Google Analytics.

Google Webmaster Tools

Another free and crucial tool by Google is their Webmaster Tools. It will let you know if you are doing everything right or if you are in any kind of trouble with Google algorithm. Google Webmaster Tools will also provide you with relevant information about your traffic, best keywords, and most valuable pages.

But an essential information that you will get there is this one: you will be able to find out how many people are seeing your pages on Google Search and how many are actually clicking on it. And it will be decisive for you to know what is working and what needs to be improved.

Smart Paper Help

As content is the king, the ultimate element of a highly effective SEO strategy, you will want to get it right. And the way to do it is to make it as perfect as possible. But nobody everybody has the necessary skillset to create flawless, relevant, and engaging content. 

If this is your case, you should consider contracting an online writing service, such as Smart Paper Help, to support you in this task. They can help you writing your content, or just editing or proofreading it.


Hootsuite will help you to automate several social media management tasks and give you insights about your performance with them. And how it can help with your SEO? Well, better is your social media performance, more your content will be shared and more links you will get.

And moreonline noise” you make, your chances to be noticed by Google Search will be increased. Plus, Hootsuite will save you time so you can concentrate on planning and creating engaging content. This online tool is free of service for essential features – pay a subscription to get more.


BrowSeo is a free online tool, also available for Android and iOS devices, that will provide you with some crucial information to your SEO strategy.

You just need to type the URL of any website you want (it can be yours or your competitor’s) to find out all the meta information, such as title tag, meta description, meta robot tag, plus the external and internal links on the page. All these data can be downloaded as a spreadsheet.

Screaming Frog

What about a free audit of your SEO? Then you should try and use Screaming Frog. You can download it for free and let it crawl your website or blog so to find broken links, analyse meta information, generate XML Sitemaps, discover duplicate content, and more.

On their list of clients is Google itself, Disney, and Amazon, so maybe you should consider buying their paid version so to have access to more features.


And as finding the right keywords to your website still is mandatory to your SEO’s success, KeywordTool.io should be your best friend from now on.

This free online tool (an advanced paid version is also available) will give you a fresh and comprehensive list of long-tail keywords that won’t let you disappointed. You will be able to narrow it by language and country as well. And all in a question of seconds.

Wrapping it up

So there you got a list with eight essential tools for the best SEO strategy.

Most of them are completely free of charge for their basic, but still valuable, features, so you have no excuse but start testing and using them.


they will work better as a group, as they tackle different issues. But it also means that you will have in your hands all crucial data you need so to make better decisions and improve your ranking on Google Search.
A guest contribution by Rick Riddle. He is a successful blogger whose articles aim to help readers with digital marketing, entrepreneurship, career, and self-development. Feel free to connect with Rick on twitter and LinkedIn.
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  1. Hi there Umer,

    I really liked the way you started the article where you talked about how hard is to get on top pages, and how every digital marketer wants that.

    Truth to be spoken, that encouraged me to go on with your post.

    Most of the tools here I have been using for a while like Yoast SEO, Google Analytics, but I have never heard about Screaming Frog and GrowSEO.

    I will give them a shot.

    Cheers, Clay

    1. Hello Clay,

      Thanks for the comment and its feel good when I see a comment from a loyal reader like you.

      And the force behind this article is Rick Riddle hands, so thank him.

      Stay safe, MUP


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