
People used to think it was only good for improving SEO by increasing the number backlinks, but there’s much, much more to it—especially if you want to do it right.
What is guest blogging, and why does it matter?
Put simply, it’s creating content for someone else’s blog in the hopes that you’ll create quality backlinks, get more traffic, gain exposure, and build relationships.Guest blogging matters because it helps you...
- Get more eyes on your content and brand, bring them back to your site for more, and grow your audience
- Increase your credibility and make connections with influencers in your niche
- Build your own site’s authority with backlinks from high-authority domains
Figure out your goals
Decide on your main purpose for doing a guest blog. It could be driving traffic to a certain product you offer, increasing your social media following, or any number of other things.Pick one and focus on it.
Once you know your specific reason and purpose for guest blogging, decide how you’ll track your success—for example, you could create an Advanced Segment in Google Analytics.
Find the audience you want to target
Next,The audience should be similar to the one for your site, and that suits the specifics of your goal. Think about how what you’re offering will help them.
Find opportunities to guest post
You want quality sites with engaged audiences who can benefit from what you have to offer.There are tons of ways to find the sites you want, but the simplest is to do a Google search combining the keyword you want your post to target with a term like the following:
- “Guest post”
- “Write for us”
- “Guest article”
- “Contributing writer”
- “Guest posts wanted”
Narrow down your choices
Once you have a list of possible sites, you’ll need to figure out the best targets.Make sure they’re related to your site and have an authoritative link profile, a real following, significant social media exposure, high-quality standards, and the ability to bring you targeted traffic.

Get familiar with the blog you want to target
Read through the blog to see what they like to post, and what kind of guest posts they usually have, to gain insight into what kind of article you’ll need to write and how best to pitch it.Don’t just jump in; do your homework first!
Some other good things to do in preparation for getting more blog traffic include seeing who else has already guest posted for the target blog, find out what posts on the site does best, and engage with the community within the blog.
Provide insightful comments on existing posts, connect with the writers on social media, and make sure you’re familiar with how they like their content.
Decide what you want to write
Figure out what you can offer the target audience regarding relevant, helpful content.
Prepare and send the pitch
Once you have your idea, get your pitch ready. Read the target site’s guidelines for guest bloggers and follow them closely when prepping and submitting your pitch.When you contact the blog owner, personalize your email by addressing them by name. Let them know who you are—it helps if you’ve interacted before through social media or comments on their blog posts—and what you’re offering their audience. Include a link to the content you have elsewhere online to give an example of your work.
Make your guest post awesome
If the blog owner agrees to put up your guest post, it’s time to create it.Don’t forget: this post isn’t about you—it’s about giving something of value to the audience.
It also helps to format your content like what’s already on the site and include internal links to their content. Finish with a call to action for comments to encourage discussion.
The content should be at least as good as what’s on your site, if not better. If you want help making your post the best it can be, the reviews page at AllTopReviews.com will help you find some of the best writing services available.
Follow up after your post is published
This step is critical! Once your guest blog post goes live, make sure to engage with the audience in the comments section, as it helps send the message that you’re there to provide value and not just get a backlink—which builds trust and helps encourage readers to come to your site or follow you on social media.It’s also a good idea to follow up with the blog owner and thank them for the opportunity since that will help keep your relationship with them on good terms—and possibly lead to more chances to guest blog for them down the road.
Conclusion
Guest blogging takes more consideration and effort than just asking someone to post your content on their site, but the benefits are more than worth it. Far from just helping you get backlinks, guest blogging—if you follow the guidelines above—can be a lucrative and rewarding way to promote your brand.A guest contribution by Benedict Brychta, he is a MBA student at San José State University.
Hi there mate,
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Great post, Umer. I like the concept of getting to know or familiar with the blogger you want to write for. I find it ironic that someone would just pitch you with ever interacting with you or read and comment on your blog. It is an awful experience. Many times I get pitch bloggers pitching to contribute on my site, but I have never met them or seen them on my site. The point is, you must build relationships by connecting with your target blog, read, share, and comment on their blogs. That way, you establish bonds and they get to know you and offer you the opportunity you're looking for.
ReplyDeleteHello there,
DeleteYes, you are right we should comment and share blog posts and tell them that we know them since some days or months so that they will found us as a friend.
It will make the guest posting easier, as we respect our friends we can easily get our articles published on big and small blogs.
Thanks for commenting here.