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5 Reasons Why Social Media Marketing Is Important For Every Business

Apr 4, 2019

Umer Idrisi
5 Reasons Why Social Media Marketing Is Important For Every Business
Starting your business offline is one of the easiest ways to make sure that the products you are selling are profitable.

However, since the internet is pretty much involved in offline business too, people are turning their offline businesses into online businesses and they are seeing a higher return on investments.

As social media marketing is important for online ventures, this is the most important way of advertising your offline shop, service or product.

According to today's marketers, the benefits of social media for business are countless and every we should give a test to social media for business marketing.

So, without any addo, here are 5 reasons why you should use social media marketing to grow your business:

1. Easy Brand Awareness

To boost brand awareness, you can use social media and easily target your potential customers. With billions of social media users, you can reach to every kind of audience.

All you have to do is just start creating your business profile and pages on all the major social media websites like Facebook, Twitter, Snapchat, Instagram and Pinterest. Upload your business logo and complete the information about your business like contact and address details and what you offer.

That's all, now you can create a basic social media marketing strategy which will define what's your first priority and what you want to achieve with social media marketing. From getting new customers, reaching a new audience to increasing brand awareness you can name your output.

By updating your social media profiles and pages on a daily basis, you can easily achieve your targets and for a push, you can spend on advertising or boosting your Facebook posts to read a wider audience in no-time.

2. Faster Customer Engagement

Importance of social media in business communication is higher then other factors as customer communication is vital for every business, whether its local or international business, you should count on how to engage with your customers and what's the score of your communications in terms of making a new customer a loyal customer.

In this regard, social media can help you ahead of any other advertising and customer acquisition solution available out there. There are big brands who are currently active on social media networks and they have dedicated teams to reply to questions/comments of their customers.

Don't worry, if you are running a small business you can do it with auto-response messages which you can set up with Facebook or higher a freelancer to code a bot for you.

You should reflect your business's authority with social media profiles, so try your best to add high quality and branded images, professional text and professionally created brand videos.

Show your customers that you are active online and you care about everything which is related to your business, as you may already hear that "the first impression is the last impression" so try to make your first impression as strong as possible.

3. Be Everywhere

If you ask why is social media important today, then I must say that you have to be everywhere, that's how you can win hearts and acquire more customers even from big brands.

Yes, being everywhere is a key to success for small and large businesses. Now you have to fight with big brands, startups and small business which are making it difficult for newcomers to have loyal customers.

Now the question is how to be everywhere and what's this new strategy really is? and the answer is simple:

  • Have a profile/page on every social media network
  • Create a business account on Whatsapp
  • Provide online customer service with your business website
These three simple steps will take your business to the next level and you will see instant growth without spending thousands on billboards and radio advertisements.

4. Spend As You Grow

One of the main reasons why so many startups and small businesses fail to grow bigger and make it to the next level is they can't spend as much as required to be something in the market.

So, in this matter, the only way to spend as you grow and be in the budget is to use social media as your marketing strategy and reach your customers on a low-budget.

There are options in every social media network advertising platform which enables you to run customer acquisition ads and generate leads, pay when you receive leads or someone completes an action which is required for making an order to your service.

There are CPA (Cost Per Action) networks as well that can generate you as many leads as you want but they can cost you more than any social media network.

So, the choice is yours, whether you run lead-generating ads, website traffic ads or brand awareness, you will get real customers by using social media marketing as your main marketing plan.

5. Get Feedback and Improve

Don't ask that old man for advice who himself is a failure, don't ask your friends or relatives to grow a business that they are not even aware of. Get advises from your customers, your community and industry.

Yes, that's how businesses grow rapidly and compete with the big brands. You have to get feedback directly from the customers and know what they actually want from you.

So, with social media marketing, you can do it for free, all you have to do is create a poll on Twitter, ask a question on Facebook and do a competition on Instagram, you can do anything to encourage people in your industry for giving their valuable feedback.

After receiving sufficient ideas and customer-feedback, you can start improving your business and get back to the customer service with more strong products and eliminate your mistakes.

That's how many big companies like Google, Microsoft, Apple, and many others are creating outstanding products and managing their big brands according to requirements of customers.

So, now you know why social media marketing is important for your business, now you can implement your ideas online and grow your business.

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